“From Struggle to Success” Turn your hobby into business
Turn your hobby into business
Janani Balasubramanian is another proof that when you have the courage to follow your dreams the success will come. She is the founder of Kaagitham, a handmade jewellery brand.
She knows that struggles will keep coming along the way, but she also knows that she will find the way and overcome them, because Kaagitham is one of the best things that have happened to her.
1. What is your idea/ business about? How the idea was born?
The name ‘Kaagitham’ means ‘Paper’ in the language Tamil. All our designs are created from thin strips of paper and are sealed with a waterproof coating. The art is called Quilling as(and) this was a hobby that turned into a full time business plan.
When I realized the reach handmade articles had amongst users, the thought of developing Kaagitham full time was born. Handmade stuffs always have a special place in customer’s hearts. This is because each piece is painstakingly created from scratch and no two pieces can look exactly identical. The human touch of these pieces makes them stand apart from the rest of mass produced products.
What started as a Facebook page has now grown considerably with our products sold in leading market places like Amazon, Flipkart, Snapdeal, Craftsvilla, Fashionara, Voonik, Limeroad etc. Very soon, Kaagitham will have its own website where people can visit and buy custom made jewellery.
The fact that colourful pieces of jewellery could be made with just paper strips and that they can be ultra light weight, yet sturdy for long time usage makes this art really special.
2. Tell me about yourself and your team?
We have a couple of freelancers who pitch in when needed for our website development, SEO and photo editing. The designs are right now created by me end to end and my husband, Koushiik Vijayaragavan manages quality assurance and logistics.
I did my Bachelors in Engineering plus my Masters in Business Administration and after a brief stint with an IT firm, decided to be my own boss. I have always loved all forms of art and craft works and creating new designs and bettering the older ones keeps me busy.
3. What are the main struggles that you have experienced?
Starting off a business, especially when you have no one in the family who have attempted it before is a challenge by itself. Quitting a well paying job is another part that frightens most of us. The path of an entrepreneur is not easy. It comes with a lot of struggle, financial crunches, criticisms and bad days!
Irrespective of all that, the passion to become successful and loving the job is what keeps a person going.
4. How did you solve your problems?
Problems are never over! Newer ones keep popping up and this is true for every single person at all times. I started working as a freelance content writer for a couple of brands to manage my everyday expenses. It is hard balancing both, but it does ensure more money! I have also stopped listening to people who are pessimistic about the work that I do and consciously avoid discussing about Kaagitham with them!
A single bad comment on the hard work you put everyday can pull down your confidence level really low and it is wise to stay around like minded people.
5. If you had a chance what would you do in differently?
I would probably have quickened up the pace by which Kaagitham grew! It took me sometime to realize that I cannot single handedly manage all works to build the brand and that’s when we started looking for people to work with us. If I had realized this a year before, we would have been bigger and more popular by now.
6. What was the best advice you got and what was the worst?
‘When you really want something, the universe conspires to make it happen’. This is a quote from a book called The Secret and I have strongly started believing it! It has helped me overcome mental blocks and keep moving in the direction that I want. I do not worry about how successful Kaagitham is going to be! I just love doing what I do right now and I have learnt to be positive. A lot of people were against my decision to quit my job and start a jewellery brand! I have heard a lot of stories of how this would make me unhappy and dependent in the future. I am happy I ignored them!
Kaagitham is one of the best things that have happened to me.
7. What will be your advice to the other entrepreneurs?
If you think your idea is going to work and if you are ready to completely involve yourself in that dream, do not worry about the rest of the world! When the Wright brothers wanted to invent a machine to fly in the sky, I am sure every single person laughed at them.
If you want to learn more about the company, you are more than welcome to contact them at firstname.lastname@example.org. Janani can also be contacted @+91-9980963930
We hope you enjoyed reading From Struggle to Success” Turn your hobby into business and if you want to share your own great story, please contact us at: email@example.com
Know more about Kaagitham and their designs here:
Twitter – @Kaagitham
July 22, 2016