’’From struggle to success’’ Finding your own path
We often forget that one of the best things about being an entrepreneur is the flexibility. We are not only able to decide where we work and when to work, but also we are flexible enough to choose our own path.
Many entrepreneurs are trying to follow others’ steps and they do not realize that they are allowed to try and do things in their own way.
Anubhav Gupta, a founder of Rigo International will share in this interview how he has found his own path.
1. What is your idea/ business about? How the idea was born?
We wanted to venture into clothing industry with a label of our own. We were exploring media to launch our brand in 2012. At that time e-commerce was getting started and was not such mainstream. We really liked the concept of e-commerce and decided on launching our clothing brand online only.
Every product at RIGO is designed in house. We source raw materials from different parts of India to our manufacturing in Delhi. Everything is manufactured in Delhi with a 3 tier quality check process. We ensure that all products are of same premium quality which means strict control over manufacturing processes. Our manufacturing team has strong background in High fashion exports to Europe and US which helps us bringing the same ethics to domestic market. We keep the inventory with us and list the products at all the marketplaces we work with. We sometimes create exclusive collections for particular portals as well.
2. Tell me about yourself and your team?
I am an engineer by education who fell in love with designing and making clothes. Our team has lot of experience in garments manufacturing for big international brands which helps us maintaining the same quality standards for our brands as well
I was a recent computer engineering graduate and had started a small web development firm in Pune (the ninth-most populous city in India and the second largest in the state of Maharashtra after the state capital city of Mumbai) with my college roommate. We were doing fine for a startup but I was not fully satisfied. So I left and came back home. My father is from Garments export industry and has an experience of 30+ years. So when I was having a discussion with him about my future he suggested building an online clothing brand.
3. What are the main struggles that you have experienced?
Our main struggle was to understand the business of online retail as it was a new concept in India and evolving daily. Apart from that, it is difficult to find suppliers when you are just starting. People in traditional business take time to warm up for new concepts like online retailers
4. How did you solve your problems?
We had to do a lot of stuff on our own; initially, to reach certain scale so that we can find outside vendors. There is a lot of learning in a startup and you have to be open to doing all sorts of work in order to make things happen.
5. If you had a chance what would you do in differently?
Now that I look back at my journey, I would have been more aggressive towards scaling up than I was. But that’s only because now I have certain understanding of the business which I haven’t had initially.
6. What was the best advice you got and what was the worst?
Best advice I have got is that no problem is big enough and it’s not the last problem you’ll have. I don’t think there’s any bad advice its just advice not suitable for you.
7. What will be your advice to the other entrepreneurs?
My advice to entrepreneurs would be to keep on going and always think of plan B while doing something. Cause at the last moment when you think nothing would go wrong, there always is a possibility that something goes wrong. And what you do at that point defines your personality.
Anubhav and his team just launched another brand called PATOLA. If you want to learn more about the company, you are more than welcome to contact them at email@example.com
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July 22, 2016