Execupreneurs: The New Wave of Entrepreneurs
by Daniel Jordi
We used to dream of having a steady career for 40 years during which we got married, had kids, bought a nice car and a house somewhere close to the city. Employment used to be lucrative compared to what other options were available. It was very hard for a middle manager to start a business because of the massive financial investment required. Of course, that time is over.
We no longer live in the industrial age. Job security no longer exists. It’s now a myth. I would even argue that having a salary is the most risky way to earn a living. It means to be dependent on one single income stream and have zero control over it. We no longer have a guaranteed promotion every few years if we keep our heads down and work hard. Those were the old rules and they have retired.
We no longer have to obey the corporate rules, we have other options.
Never Been Easier to Start a Business
It’s never been easier to start a business from a resource standpoint than today. We don’t need millions in capital, hundreds of factory workers and a 100-page business plan to start a business.
We can declare business ownership today and make our first sales tomorrow. We can monetize our knowledge, talents, influence and potentially earn millions with little financial investment.
Thousands of businesses have been started with close to zero financial resources over the past decade and some have grown into multi-million dollar businesses, run by just a few people.
Two examples are Jeff Walker and Michael Port who have built significant ventures by starting out with simply selling their ideas and knowledge. Jeff’s business is called Internet Alchemy which basically means that he creates something out of nothing.
Never Been Easier Not to Start a Business
I have yet to meet the person who tells me “I would never ever want to be my own boss if I could not fail”. However, so many people have such a comfortable life today that there is not much pressure. The worst spot to be in is “OK”. If we have an “OK” life, we’re not likely to make a massive change because our back is not against the wall.
Many of my clients had to first experience a life-changing event before they were fully committed to making a change. In some cases it has been a burnout, a loss of a family member or loss of a job. If I wouldn’t have been fired from my corporate job, I don’t know if I would be here today, writing to you.
Starting a business may be easier than ever from a resource perspective, however, the challenges of starting a business in terms of fear of failure and fear of humiliation is still the same.
Fear is the number one reason why people don’t make a change.
Over the past two decades, startups have popped out of nowhere and grown in importance for our economy.
I know countless startup founders who have built significant and remarkable companies. However, many of them have one core challenge, the lack of funding. Some ideas are doomed to fail and some are almost guaranteed to succeed. Depending on what side they’re on, getting funding is harder or easier. However, what’s with the middle ground? What’s with those ideas where on first sight, it may not be the most scalable business?
What’s with the ideas that can have a massive impact like The Change School, Trestle Foundation, Acumen Fund and countless other impactful ventures? Every one of these organizations is remarkable. They all have the potential to make a huge difference in the world. Some of them have grown into massive change makers. Of course, there are many factors that make such an organization thrive. However, I believe that at the core are financial resources, experience, influence, talent, passion and a compelling vision combined with the most important asset of all, relationships.
What if there was a new wave of purpose-driven leaders with immense superpowers, just about to shift from their corporate dead-end jobs into entrepreneurship?
Executive Entrepreneurs (or Execupreneurs)
Imagine the impact an executive who has gathered massive superpowers in terms of financial resources, experience and influence can have if he combines it with a burning passion and compelling vision.
I imagine it a little bit like the Golden Army in Hellboy 2. If you haven’t seen the movie, the Golden Army is an indestructible army that can only be activated when all pieces of the King’s Golden Crown are put together. When activated for the right cause, they can leverage their superpowers to have a huge positive impact in the world.
When the purpose-driven executive are “activated”, which means their desire for change becomes bigger than their fear of change, a lot of magic can happen. Think about what a How-type business development executive, together with a Why-type creative visionary can do.
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